Content Services of DDI POCKET feel H"



Since the autumn of 2000, DDI POCKET, Inc. has been offering many feel H" services, including versatile content provision. The feel H" is a content provision service adding multimedia functions to the existing H" LINK. (See PHS MoU News No. 30) This time, we will show our readers some examples of the service. These are classified into four categories:

  1. Coloring Sight
  2. Amusement Sight
  3. Pleasure Sight
  4. Business Sight

Internet content providers (ICPs) of these services are distributing their content over the DDI POCKET's network. The charge for the content is collected by DDI POCKET with DDI POCKET's monthly charges; DDI POCKET then pays the amount collected from the subscribers to the ICPs after deducting its handling fee. This type of business is called in Japan "Billing and Payment Service for ICPs." It is established as a profitable business method for ICPs because the collection rate of content charges are high. Although charges vary by site, the following examples of such websites are based on this business method.


  • Coloring Sight
    • Utilizing feel H" color display functions to the fullest, this is realized through downloading images as a content service on the handset screen display. Popular sites are: Music Indicating Site, Gossip News Site, Business Site and Sports News Site

  • Logo Downloading Service
    • This service enables users to set original animation images, such as popular American cartoon or Japanese animation characters, as wallpapers during the call waiting mode. Application for the service is made online from PHS terminals. Monthly fee is 100 yen (about 80 cents US).


  • Free Site Providing Service
    • In this content, users can browse websites compatible with H" LINK and feel H", which are created by users, and can exchange information and opinions on the websites. Application software for creating websites can be downloaded free of charge from the official DDI Pocket's site.

  • Amusement Sight
    • This content service utilizes functions of feel H", such as color display and "feelsound" (100 tones, 12 chords through use of real sampling PCM sound source).
  • feel H" KARAOKE
    • This service realizes KARAOKE service with a feel H" compatible handset by playing Musical Instrument Digital Interface (MIDI) sound while displaying KARAOKE lyrics on the feel H" terminal screen, by downloading information directly using feel H" compatible handset. The charge per one song is 70 yen (about 60 cents).


  • Pleasure Sight
    • This is a content distribution service utilizing functions of feel H" to transmit/receive image data by attaching to e-mails.

  • Color-Therapy
    • In this content service, upon accessing the site, subscribers select a color suiting their feelings among colors shown on the screen. The service, based on the color selected by the subscriber, tells the subscriber's hidden characters and their affinity with the ones they think of. Monthly fee is 150 yen (about US$1.20).

  • Greeting-Card-Making Service
    • In this service, the content service site automatically creates and mails greeting postcards (real, physical postcards) if users only log-in the site, select a format, and write receivers' addresses and messages. With this service, users can mail postcards easily with a feel H" handset.


  • Business Sight
    • This content service delivers various information which business people need at client's office, etc.

  • TelSearch
    • This content service retrieves telephone numbers registered on telephone directories in Japan from addresses and names. With location coordinate information of the PHS system, maps of positions concerned are shown on the screens of feel H" terminals. At the same time, from information of nearby facilities (department stores, banks, gas stations, etc.) shown on the displays, subscribers can get information on their surroundings. User fee is 30 yen (25 cents) for each time the service is used.


  • NEWS
    • This service enables subscribers to check news outside using their handset, without reading newspapers. Subscribers can get information from morning/evening papers, etc.; there are various content such as those costing nothing to check, or those with a monthly fee of 200 yen (about US$1.60).

  • Stock Information
    • With this service, subscribers can check the latest stock prices using a handset. Since the service shows changing stock prices in real time, it enables subscribers to grasp trends in stock prices. Various content sites are prepared, such as free content, content with a monthly fee of 200 yen (about US$1.60), or content at 10 yen (8 cents) per one time used.

  • Train Timetable Indicator Service
    • This service, using location information of PHS, by only writing the destination of a subscriber and logging-in the content service, finds the shortest route from the subscriber's current location to the destination, and shows the costs and the arrival times. User fee is 10 yen (8 cents) per time.


    In addition, the H" LINK service provides various existing services including "Monthly Checking Rank List," "Games," "News & Weather Reports," "Traffic Information," "Town Guide," "Shopping Information," "Sports," "Horse Racing Results Information," "Cinema & Music," "What's New!" and "Automatically News Pushing Service."