| Q. |
Please let us know
of your brief company profile.
|
| A. |
JRC has 90 years history since its
inauguration in 1915 and started with the development of wireless communication
equipment. Even at present, wireless application products including radar
system are still our main products. We also have a big share in marine-related
market (equipment and vessels). As for the PHS related products, those are
controlled by our PHS Business Unit originated from mobile communication
equipment. Analog car telephones for Southeast Asia, car telephones and
cellular phones for North America and Europe etc. are the roots of our PHS
business. At the beginning of the PHS service started in 1995, we've been
supplying our products to ASTEL Corporation (ASTEL), however, at present,
our customer is WILLCOM, Inc. (WILLCOM) only. Cell Station (CS) equipment
and onsite cordless telephones have also been developed once, however, at
present, we are manufacturing handsets only. Please refer to the separate
section for the details of our latest handsets. Our headquarters is located
in Shinjuku-ku and the other offices and organizations are in Mitaka-shi.
The PHS related products are being manufactured by Ueda JRC in the same
group and New Japan Radio Co., Ltd. (NJRC) is manufacturing semiconductors.
|
| Q. |
What are your company
features and the differences from ordinary companies?
|
| A. |
Our company has a long history and
had military wireless communication industry experience so we have a professional
wireless technology for vessel equipment. In one word, JRC is the technology-oriented
company and adopting new technologies for the PHS as well earlier than other
companies.
| Example : |
We have adopted antenna diversity(Note),
dual RF system high-speed handover technology etc. positively and
we also hold patents on those. |
(Note : To install two sets of wireless
and antenna portion to enable switching to a better receiver.)
|
| Q. |
What are your competitors
as well as your business strategies against them ?
|
| A. |
All companies developing the PHS terminals
are our competitors. At present, we are manufacturing handsets only and
not data cards so Kyocera Corporation (Kyocera), SANYO Electric Co., Ltd.
(SANYO) and NetIndex Inc. (NetIndex) would be our competitors especially.
Strategically, we'd run our business by stressing our specific features
which our competitors don't have. It should be attractive to the purchasers
if they are able to choose among different terminals with various features.
Fingerprints certification would certainly be a strong strategic point.
|
| Q. |
Please let us know
of your company policy as the leader of the PHS business sector.
|
| A. |
To create excellent products by concentrating
our full wisdom and originality, to contribute to the wealthy society and
to support the expansion of communications between our customers by our
telecommunication equipment would be our company policy. We are also targeting
the corporate users, so we'd be willing to support such companies' growth
as well.
|
| Q |
Please let us know
of your stock of knowledge, attitude and world view of the PHS business
as the leader for progressing it.
|
| A. |
My motto is "Everything is possible
if tried. Everything is not possible if not tried. Don't try to find an
excuse, but to find a solution for that.".
|
| Q. |
What is your company's
social contribution policy (vision) ?
|
| A. |
To contribute to the communication
world through the PHS business and to install the communication security
capability into the PHS related equipment in the following two steps.
* Firstly, to realize high security level of the PHS handsets using fingerprints
sensor.
* Secondly, to build a system enabling an outside access to the office by
fingerprints security system.
|
| Q. |
Mr. Hoshino, how do
you feel about Mr. Kaibazawa as your boss ?
|
| A. |
I think that Mr. Kaibazawa is a "never-giveup"
or "undaunted" person All staffs involved in the PHS business seemed to
have understood and shared his such spirit.
|
| Q. |
The number of R&D
engineers would be quite important so could you tell us your R&D lineup
?
|
| A. |
We have an R&D team composed of mainly
in-house hardware/software and mechanical engineers amounting to approximately
200 persons in total including affiliate and contracted software development
companies.
In addition to the above, from 50 to 100 evaluation engineers will join
a team depending on the development situation.
|
| Q. |
What is your view
of the domestic/international division of work and outsourcing and further,
what specific organization do you have?
|
| A. |
We have shifted a production for Chinese
market to China entirely. All necessary technologies are to be transferred
to the local entity. Recent technical development in China is really remarkable
and the local production of voice terminals has become possible without
our assistance.
|
| Q. |
What is the reason
why you've decided to develop and sell the PHS and what is your present
main product and product lineups?
|
| A. |
The PHS emerged in 1995 in a period
where car telephones were shifting to the cellular phones and we've decided
to select that because that would be promising. Actually we already started
the cellular related business before then so we've been dealing with the
PHS as part of such.
|
| Q. |
What are your customer
companies?
|
| A. |
Currently only WILLCOM is our main
customer.
|
| Q. |
What products are
expected to be developed by your company 3, 5 and 10 years from now?
|
| A. |
It's useless to predict the future
communication world 10 years from now because the technology innovation
is so rapid. Notebook PCs will entirely be replaced with wireless communication
terminals and there will be no necessity to carry notebook PC on a business
trip etc. accordingly.
Keyboard or display monitor will be foldable or rollable type when not in
use. The PHS will have been shifted from enhanced to the next generation
model within 3 to 5 years. Besides the PHS, almost all trunked radio system
related equipment are still analogue and those will be switched to digital
around then to make a big business chance.
|
| Q. |
Do you think that
the PHS can coexist with future generation cellular phones as they evolve
into 3G, 3.5G, 4G?
|
| A. |
We think that the PHS isn't competing
with the cellular phone and high-functionality PHS will be shifting to the
next generation PHS so it can sufficiently coexist with the future cellular
phones. The PHS will be developing in a different direction compared with
the cellular phones.
|
| Q. |
What do you think
the present problems and the future view of the PHS?
|
| A. |
Every telecom manufacturer will be
forced to pay a huge development expense than at present in the future as
the products are enhanced more so an establishment of the joint development
system with other manufacturers will become necessary as a solution to the
above. The form of business "business cooperation" will surely emerge in
the future because each member manufacturer accepts the common core design
and the final product can be differentiated by the design of other portion
than that. JRC is also seeking such solution.
| Example : |
We think that this joint development
system will be similar to that of semiconductors. Japan shouldn't
consider only Japan but the whole world to proceed with business from
now on. |
|
Mr. Kaibazawa is a non-talkative person becoming to the PHS sector leader of the company having a long history of 90 years and we were impressed by his slow, calm and majestic way of speaking. We believe that what he explained "business cooperation" will be realized steadily and surely. We'd like to express our special thanks for his receiving our interview of this time.