Touch Trade is a brand-new business form that uses PHS mobile tool, W-ZERO3.

With W-ZERO3, stock trade can be done without a computer and a mobile. Owning to its light and dedicated portable feature, trade can be done not only at home but also on a trip spot.

People in their 30s are the biggest customers' group who trade securities on net. Following that are customers their 40s and 20s respectively. Because the literacy to company is a request for people who apply to open account for net trade, many of the users are young customers. On the other hand, the net trade cases for senior citizens who are not very familiar with computer and mobile are comparatively fewer than conventional face-to-face trade.

Alternatively, the baby-booming generation, the class of senior citizens aged over 50 to 70, is usually considered to possess the biggest amount of financial capitals in a family descent.

By the way, a senior citizen in 60s holds average financial capital of JPY8,000,000, while a senior citizen in 50s holds JPY5,340,000.

Under such a background, Naitou Securities developed a new service of online trade for personnel investors who are not good at computer but want to try internet securities trade. The new online trade service make investment on securities even simple by developing a pen touch system.

The concept of Touch Trade
Anyone, Anywhere, Anytime

Features of Touch Trade

1. Stock trade can be completed with simple operation of touch pen on simple screen
2. Plain wording and original retrieval are introduced for the beginners.
3. Initial set-up is exempted for users weak at computer and mobile.
4. 4 Simple manual is adopted to facilitate the operation of Touch Trade.
5. 5 Free hotline is opened to provide support through call.
6. 6 Small-class lessons are prepared for those who feel insecure about the operation.

The concrete stock purchase procedure is simple, and touch pen make it simpler.

Firstly, choose “Purchase a Stock” for the menu, ⇒and decide the stock and the market you want to place an order on, ⇒then select the detailed content for the purchase,⇒ finally confirm the order content, ⇒and move on to the confirmation of the next trade and order.

Complicated operation on keyboard and repeated click on mouse can be saved and stock trade can be completed by using pen touch system on the simple and large-sized liquid screen of W-ZERO3.

In addition, with the original retrieval function of topic search, local enterprise research and establishing year's research adopted for only Touch Trade system, even stock investors at beginner‘s level can enjoy themselves in searching enterprise information.