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1. The rise of “Second Life”
2. The rise of “You Tube”
The common feature of Blog and SNS, Wikipedia, RSS,
CGM, “istyle”, Value Commerce, “Kakaku.Com”, “
Hatena Diary”, Mixi, Gree and DRECOM is that users make the contents themselves.
By sharing information and attracting user participation, systems are built and services
are opened at low cost. One the other hand, Web services like Ajax, RSS and Mash-up are
changed heavily by broadcasting media. Hence, impact to mobile such as intellective
correspondence, multiple channels, local, personal, and streaming are expanding.
Google Earth is one of the best tools, which can provide detailed satellite pictures from
cross out the world in a second. Internavi, which is a WILLCOM data service applied by
Honda, can not only provide all kinds of traffic information for users, but also make use
of the information provided by Google Earth. I suppose this is a clearer picture of Web2.0.
There are also other Web services being generated:
1. Mobissimo Travel (Searching Engine for Traveling Purpose)
2. The rise of SNS XING (the SNS for business users)
3. Microsoft oriented Web2.0 (Mr. Ray Ozzie is Chief Soft Architect CTO)
4. i-phone (convenient UI that combines the function of i-pod and mobile handset)
5. Challenge to “FON” in Spain (a service that includes the concept of source sharing, a feature of Web2.0)
6. Expansion of Skype (IP phone service combined with Skype)
7. New test of MINO (a service aiming to build a worldwide mobile IP network)
8. Slingbox favored in the U.S. (a service more than receiving broadcasting through IP network)
9. Appearance of BT Fusion in England (using mobile outdoor and wireless IP phone indoor)
10. Unik in France (Franch FMC service with combines fixed-line with mobile)
11. Triple Player in Canada (FMC) in prevalence
With the development of Web services based on Web 2.0, the consumption model is experiencing an unprecedented change,
from AIDOMA (Attention, Interest, Desire, Memory, Action) before to AISAS (Attention, Interest, Search, Action, Share) model now.
Social Background
1. The mobile network diffused in Asia
As a result of technical innovation, the chance to use internet grew in Asia.
The biggest user of broadband in
the world is the United States. China follows it as the second biggest internet user. We can say that Chinese internet
using population helped build the whole Asia a strong base to develop mobile internet business.
2. Digital Convergenc
The two media machineries, Television and computer
are under convergence. The convergence of media (Telecommunication and Broadcasting) itself has become a hot topic. It is
considered that the trend will only be accelerated here in after.
3. The development of new service called “Machine to Machine
Communication”
Based on the completed telecommunication infrastructure, the unconscious communication between
machines becomes possible. WILLCOM is taking positive preparation for M2M communication.
The strategy to build a strong nation of mobile industry
From the rise of Web2.0 and its social and cultural background mentioned as above, it is
considered necessary to build a low ARPU environment that provides enriched contents and supports the watch of data
information as well as broadcasting, and to realize a safe and ubiquitous society, in order to achieve the final goal to
build Japan as a strong nation of mobile industry.
In addition, Mr. Sekiguchi gives his full faith to WILLCOM by
saying that WILLCOM is able to fulfill the task to make strategies that will lead ahead the trend.
(complied by Mr. Jun Okada, NetIndex Inc.) |
